I've always loved the month of September since I was a teenager and it is definitely my favourite month of the year. In all honesty I am not really a summer person. This may seem odd as I live in one of the hottest regions in Spain, but for me this MY time of year and it signifies the start of my favourite season and also nearly my birthday month. I love sunshine, but I also love a crisp morning, digging out my favourite knitwear and embracing a slower pace of life after sweltering beach days and long summer evenings. So we are halfway through September already. How are you feeling? perhaps you're feeling a little overwhelmed after the summer holidays and still not sure how to get back on track? It can be hard when we have had a super relaxed summer, to switch the gears back up again. I often speak about how I am passionate about doing business in a way which feels good. What I mean by this is that we don't have to hustle and push to create a successful business. I am all about finding balance and focusing on creating success in my business in a sustainable way. I want to help you to do the same. Yes we have to put the hours in and do the work but it doesn't have to be anxiety inducing if we create regular time for reflection and check in on where we're at. If you're feeling a little overwhelmed at the moment in your business and you want to ground yourself so you can take the steps towards ending the year on a great note, I have created a short exercise for you to follow which will help you to get re-connected to your business. One thing I do every September is sit down and reflect, take stock and map out where I want to be in my business by the end of the year. I find this to be a very useful exercise, not only in looking back at the previous months, what I have achieved, what went well and what didn't, but also in looking at the bigger picture. Where do I want to be when the year ends? How do I want to feel? What are my non negotiables, big dreams and goals? All you need is a pen, some paper and a couple of hours of quiet time to sit down and clear you head.
Your Business Snapshot
Taking a "snapshot" of your business as it stands now is a great way to see where you're at. This is a quick overview and you just need to get write freely and get those thoughts out of your head and onto paper.
Write some short notes on the following
- Write out your business summary - your services, products, overview of what you do
- What were your key goals when you started the year?
- What channels are you using to market yourself and your business?
- Which ones do you like the most?
- What would you say your key wins and successes from the year have been so far?
- Write down some things which haven't gone as well as you had hoped and how this made you feel?
- Now to the financials! Are you meeting your monthly financial goals at the moment? Be honest and write down all the figures.
- What have you spent on marketing your business this year? - This is important to track and you need to be aware of what your spend has been and where you have seen the biggest return.
- Have you formed any successful collaborations this year? Did you run any events, create any partnerships you would like to roll out again next year?
- What is still on your business plan for the remainder of the year? You might be launching new products of services for example.
The Big Vision
Next think about your Big Vision.
- What are you taking into 2020 and what do you want to focus your energy on? What are you leaving behind?
- How would you like to end the year feeling?
- What is still on plan which you haven't achieved yet?
What are you specific goals that you want to achieve by December 31st? that might be financial goals or visibility goals i.e. to have increased the size of your mailing list to x amount of subscribers, to have secured x number of new clients or to have secured a piece of press coverage for yourself. Write them all down.
Hopefully after you have completed this exercise you will feel much clearer on where you are now vs where you want to be.
We can get so much clarity from simply reviewing, mapping out and brainstorming. Sometimes a pen and paper are the most powerful business tools we have to hand.
I hope this helps you to get clear on your next steps this month.