I have been thinking a lot over the past few weeks about the role confidence plays when we are trying to grow a business. When I first started my business it took me a while to build up my confidence. Making the transition from employed to self employed and suddenly having to be more visible wasn't easy. I have worked on and still work on consciously building my confidence each and every day. I am often reminded of one of my favourite quotes, "Confidence is like a muscle: the more you use it, the stronger it gets." This is definitely a big part of my own business and personal philosophy and something I support my clients with. So what if you also struggle with confidence and how do you feel that is playing out in your business? From my experience it can mean everything from not showing up consistently to not putting yourself out there for opportunities and shying away from the "spotlight". At a deeper level it can mean more than that. As a service based business owner you are your product so your belief system and how you feel about yourself directly affects your business. When we get disconnected it can feel like we are stuck in the mud and this is a big reason why working on our core confidence consistently is so important. If we work on creating solid foundations then it is much easier to build from that place so when we are required to step up or put in an uncomfortable situation we are equipped to deal with it. Once we have mastered that we can focus on the bigger picture and flexing that confidence muscle. That can mean going after those big opportunities which have previously scared us like guest speaking at an event or being interviewed for a podcast or press feature. Being visible requires confidence and that confidence comes from believing in the value and expertise we are bringing to the table, how we are helping people and ultimately embracing who we are warts and all.
So how can you reconnect to yourself, your purpose and build your core confidence?
- START WITH WHY YOU STARTED YOUR BUSINESS AND WHO YOU HELP AND WRITE OUT YOUR VISION IN A PARAGRAPH OR TWO.
- THINK ABOUT WHY YOUR CLIENTS LOVE WORKING WITH YOU?
READ THROUGH SOME RECENT CLIENT TESTIMONIALS AND MAKE A NOTE OF THEIR FEEDBACK AND ANY COMMON THREADS. THIS WILL HELP YOU TO FOCUS ON THE VALUE YOU ARE BRINGING THROUGH YOUR WORK. - WRITE OUT YOUR POWER WORDS
MAKE A LIST OF YOUR 10 POWER WORDS THESE WORDS CAN BE ANYTHING FROM THE THINGS YOU LOVE ABOUT YOURSELF TO YOUR PROFESSIONAL USP'S. THESE WILL HELP YOU TO BUILD YOUR PERSONAL BRAND SNAPSHOT. - REFLECT ON AND HONOUR YOUR ACHIEVEMENTS
IT CAN OFTEN BE TOO EASY TO NOT HONOUR WHAT WE HAVE ALREADY ACHIEVED.
LOOK BACK AT THE PAST 3 MONTHS AND MAKE A NOTE ABOUT ALL THOSE ACHIEVEMENTS NOT MATTER HOW SMALL THEY MAY SEEM. PERHAPS YOU DID YOU FIRST INSTAGRAM LIVE OR DELIVERED YOUR FIRST GROUP PROGRAMME.
Committing to working on our core confidence directly links to our mindset and this is an area I work with my clients on via my one on one sessions and programmes. I have just opened up registration for SPARK my group programme which begins on MARCH 30th. It is a culmination of my favourite brand building tips and tools and during the 6 week programme I guide you through my signature BRAND YOU programme. If you're ready to step up this spring and really get connected to your magic so you can take your marketing to the next level this is the programme for you. This isn't just another business programme it's designed to help you truly embrace and build your brand via a mix of personal and business development. You'll learn how to grow your business using your best asset, YOU!
By the end of the programme you will have...
- Increased confidence in yourself as a business owner. Even after our first session you will feel more energised and ready to move past those visibility blocks. No more hiding behind your laptop, it's time to step into your power
- More flow and alignment in your business - you'll discover how to market yourself in a way which both feels good and gets results - no more overwhelm and procrastination!
- The tools and knowledge you need to put yourself for those BIG opportunities like being featured in the media and speaking at events
- A 90 day visibility plan tailored to support your current business goals
All the details can be found here
Hope to see you on March 30th