Yesterday I had the pleasure of hosting a workshop with @womenbreakfastclub
It was amazing to be able to share my insights on brand building and getting featured in the media with such an interesting group of female founders. A huge thanks to @nora.in.london for the invitation to host.
One of the things we talked about was the importance of mindset when it comes to building visibility. I call it creating a publicity mindset.
Three key tips which I shared with the group which will support you if you are thinking about how PR can help you and your business.
💥Start seeing yourself as the spokesperson and face of your business. This can often feel hard if you are used to being behind the scenes or you are just starting out on your business journey and don’t feel confident “being seen”. My second tip will help you with this!
💥Know your story inside out - your career highlights, your struggles and why you started your business. These things are all unique to YOU and support you in how you position yourself.
💥If you want to get featured in the media you need to make it a habit to read the news and be connected to what is happening in your industry and the latest trends and developments. This will help you to secure opportunities for yourself because you are aware of what the current stories are. You will then start to see where you can pitch yourself and share your expertise.