Personal branding is a hot topic... partly because the online world has exploded giving us all a platform to broadcast from. Whether that platform is Instagram, Facebook, You Tube or all three, there has never been a better time to get your message out there. Also as more and more people become freelance or self employed, personal branding gives us an effective way in which to differentiate ourselves and stand out in the crowd.
It can be easy to get overwhelmed by the thought of your own personal brand and what it looks like to the outside world, but when you understand the benefits of building yours then is becomes a no brainer. We all have a personal brand whether we think we do or not. The difference is whether or not we take control of it, spend time investing in and crafting our brand with a clear idea of who we are or simply let it tick along so it never really gets the engagement it deserves. The people who invest in their personal brand and have a strategy in place to support it, are the people who tend to attract more opportunities because they are focused. They are focused on giving value to their audience and consistent in how and when they show up.
Stay true to yourself and your audience. When you know who you are and what you stand for, your messaging becomes clear.
When you think of your personal brand what are the first 5 words that spring to mind?
This is a great exercise to get you started!
Personal branding goes way beyond the aesthetics and is about how you connect with people, how you make them feel and what you stand for. Beyond that, it is about creating a platform for yourself to showcase your experience and demonstrate what makes you unique.
3 reasons why building your personal brand is important
If you take the time to get clear on what you stand for and what your personal brand is, you get yourself into a position from which you can grow personally and professionally.
clarity = confidence
Your personal brand grows in line with your confidence, and that confidence comes from determining what your strengths are and acknowledging that you have many positive qualities to share. When you know that you have something of value to offer to your audience, clients and beyond, your self-esteem rockets. Simple.
At the heart of your personal brand are your strengths, USP's and expertise
In order to grow as a business owner people need to find you credible and believe in what you are saying, doing and selling. The more you "lean in" to your personal brand, live and breathe it, the more authentic it feels not only to you but also in how you come across in the way you communicate both online and offline.
We tend to work with people we know and trust, whether we know them in person or we like what we have seen from them online through what they say and the content they share. By focusing on building a solid personal brand, you can create trust with people you don't even know just by being honest with what you are putting out there and consistent in how you are showing up. This is why it pays to be transparent from the word go. Sharing your story, both the ups and downs, creates an emotional connection and the more people get to know you, the more likely they are to trust you.
Building your personal brand gives you access to a whole host of opportunities.
From growing your network and collaborating with new people, to speaking opportunities and even press features, when you get comfortable with your message and vision, you have the confidence to go for new opportunities that perhaps previously felt out of your comfort zone. In turn the more you get aligned with your personal brand, the more you attract attention from people who want to work with you and then you become the "go to" person in your industry. It also allows you to filter opportunities so you can choose what feels most "on brand" for you.