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I meet a lot of women who have had successful careers but still don’t fully own their expertise and what they have achieved. I have been there so I am very familiar with these feelings. 

Despite carving out some amazing opportunities for myself in my career which included getting to travel worldwide, host press trips in amazing locations and pick up a couple of awards for marketing campaigns along the way, I still always felt like something didn't quite fit. I was lacking in professional confidence and had a lot of self doubt because I always felt like I could be doing better. Most of my university friends and peers were working for large PR agencies and I always opted for roles at smaller companies where I knew I would get more hands on experience.  Even though I had more responsibility earlier on, I often felt like I was missing out by not opting for the corporate route. When I look back now I feel very differently because I know that the choices I made were the right ones for me and my career.

From launching as a freelance consultant to becoming a mentor for women in business, it took me a good couple of years to take control of my own brand and visibility. I actually used to judge other business owners for being so "out there" with their glossy brand photoshoots and marketing. I knew I had to start applying the PR and marketing skills I had used in my career to my own business, which felt like a completely alien concept. Now I see the other side of the coin and although I still have my own struggles, I actually WANT to build my own visibility as well as help others to do the same.


In 2015 when I left my last role as Head of PR for a luxury hotel and spa , I worked with a life coach for the first time which was an absolute game changer for me. It was at this point that I realised how important it is to not to try and do everything alone. She helped navigate me through a serious of life changes and opened my eyes to the tools that were available to me. Those weekly calls were something I came to love and since then I have been committed to my own self development. She also became my client and we worked together on an amazing project in Ibiza which involved hosting UK press at a weekend retreat.

My passion for self development naturally began to overlap into my work and I have been fortunate enough to work with a number of wellness and lifestyle founders who have launched new concepts including wellness retreats, fitness festivals and their own coaching programmes. They have appeared in everywhere from Women's Health to Red, The Guardian and Get the Gloss. These women are my inspiration and it has been amazing to be able to make a difference to their business journey. 

In 2017 I re-launched my own brand and I now work as a coach and mentor. My vision is to help women who have launched a wellness or lifestyle business to truly leverage their expertise, grow their visibility and make the impact in the world they are craving.

Following a life long passion to live in Spain I am now based between the beautiful city of Malaga in Andalusia and the UK. Aside from online coaching, I also run my INSPIRE business retreats for women in Spain and the UK. 

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