As a coach, I meet a lot of women who struggle with fear of visibility and it shows up in a variety of ways. Ultimately that fear stops them from taking action and prevents them from making the impact they want to. Deep down they are craving something more but something stops them in their tracks.
Visibility isn't just about strategies and marketing techniques, it's about what is going on inside, our inner dialogue and our core beliefs. All the things which combined, either support or sabotage our mindset.
If we don't feel confident in our abilities and our expertise, it has a knock on effect on how we show up inside and outside our business.
When we are employed rather than self employed it is invariably easier to play it safe, to hide in a team and blend in/play it safe if we want to. I know because I did this for most of my early career.
My own fear of "being seen" was something which was rooted in lack of professional confidence and manifested itself in always wanting to "stay behind my laptop". I hated speaking up in meetings or doing anything which required me to be in front of a group of people. I simply didn't want the spotlight on me.
Despite this, I carved out some amazing opportunities for myself in my career which included getting to travel worldwide, host press trips in amazing locations and pick up a couple of awards for marketing campaigns along the way. I'm proud of what I achieved "under the radar" but imagine if I had believed in myself more - the possibilities would have been endless!
When I launched as a freelance consultant in 2015, it took me a couple of years to take control of my own brand and visibility. I didn't think I needed to market myself and I used to judge other business owners for being so "out there" with their glossy branded photoshoots and confident messaging.
The irony was that I had spent my career in PR getting results for my clients but when it came to myself I didn't know where to start. It wasn't because I didn't have the skills to pitch myself for opportunities it was because my mindset wasn't supporting me.
I still work on my own visibility daily, but my focus is on the inner work first before any planning or strategy happens.
The big difference for me now is awareness and acceptance. Awareness of who I am and acceptance of who I am. I still have my own struggles but now I actually WANT to build my own visibility as well as my clients to do the same.
Typically my clients range from coaches to wellbeing experts and even designers and artists. They all have one thing in common, they are passionate about what they do and how they want to make a difference through their work.
My focus in on helping my clients to reach their next level of success. Often they come to me when they have become stuck and lost confidence in what direction to take or they are ready for their next big up-level and need the support and accountability to get there.
As a coach/mentor and NLP Practitioner mindset is a core part of my coaching work. I support my clients to overcome self doubt, build their confidence and get in alignment with what they want to create. You can have the best plan in the world, but if your belief system isn’t supporting you then it’s going to feel like you are wading through mud.
The other side of my coaching is spent working on the nuts and bolts of creating a visibility strategy with a client.
That might be starting out with building their personal brand or scaling it by introducing PR, media, collaborations and guest speaking opportunities.
I believe in creating success from the inside out and I support my clients to look more deeply at what is holding them back and give them the tools and accountability to move forwards.